Analysis of mobile internet an Example of the Topic Business Essays by

Analysis of mobile internet In this article, Verkasalo investigated the different measures of cellular phone internet usage of early adopters. He aimed to determine several ways that can measure internet diffusion among mobile phone users. Author conducted a longitudinal study in Finland in 2005 and 2006. The research design combined qualitative and quantitative studies. Handset research was used and combined with Internet surveys and mobile-based pop-up questionnaires. The following metrics were used to measure mobile internet usage: "Absolute packet data volume per month per user, Share of panelists using handset browser, and Share of internet communication actions to all communication actions" (p. 75). The sampling strategy was purposive sampling, wherein recruitment SMS messages were sent arbitrarily to consumers who owned Nokia S60 smartphone devices. Need essay sample on "Analysis of mobile internet" topic? We will write a custom essay sample specifically for you Proceed Customers of the three big network providers, Elisa, TeliaSonera, DNA Finland, were targeted by the research. A total of 1195 people participated (500 in 2005 and 695 in 2006). Findings showed that mobile internet communication service usage stands for a small percentage of total mobile communications. There was no marked increase in internet usage from 2005 to 2006. Author also discussed three kinds of metrics: metrics that present the development of open mobile software platforms and network edge advances; metrics that measure absolute usage and functional computation of packet data traffic; and evaluations of cellular and internet services suggested that mobile service was seen more as a substitute for cellular communication. Author concluded that these factors impact the use of internet for mobile phone users: regulation, changes in the mobile business ecosystems, technical development and end-user behaviour. Finnish customers seemed to be dedicated to legacy services that operators promote through bundling services. The pricing of SMS and calls were also more competitive than internet usage services. The strengths of the study are the uses of different data collection methodologies, the perceived accuracy of handset-based research, and importance of panel studies to establishing internet usage trends. The weaknesses of the study are limited sampling, especially to early adopters, and lack of generalisability of findings. Annotated bibliography Verkasalo, H. (2009). Analysis of mobile internet usage among early-adopters. info, 11 (4), 64-82.

How To Make Interns A Successful Part Of Your Marketing Team

How To Make Interns A Successful Part Of Your Marketing Team Flip on your TV and you will quickly learn that interns are good at three things: Making a killer cup of coffee. Running all your personal errands. Making notable mistakes, such as almost starting your company’s building on fire. While that makes for great TV, those examples are not true in the real world (except for the coffee part). Interns have now become an essential ingredient for success. They’re fresh, energetic, and willing to learn. These are just a few reasons why you might want to consider hiring an intern. Behind every successful team is a great intern who’s eager to gain knowledge and experience from what you have to offer. All you need to do is find the right candidate that fits well with your team. Easy, right? Maybe not, but don’t worry. We’ll teach you everything we’ve learned and show you how to hire an intern the right way.  First, well bring in Nathan Ellering, our Content Marketing Lead, to talk about the hiring process. Then, Ill let you know what ambitious intern candidates are looking for from companies (and what we need to do our best work). By the end, youll have a clear picture of how to run a successful internship program. How To Hire A Marketing Intern That Will SucceedWhy You Should Hire An Intern, According To Nathan Ellering Why you need an intern may seem obvious. However,  you and your intern will accomplish more if you clearly define one set of responsibilities and  projects that they’ll take ownership of: What daily tasks could an intern become an expert at? Think of something thatll eliminate it nearly entirely from your to-do list. (Scheduling social media messages, maybe?) Which kinds of projects could you teach an intern once, then repeat, and improve consistently? (Writing landing pages, maybe?) After you clearly define a valuable project you can teach an intern, it’s time to start the hiring process. But what should you look for? Which Qualities To  Look For In An Intern Skills can be taught. Grit, ambition, and determination can’t. Either your potential intern is a go-getter, or, as a mentor, you can tell her exactly what to do every step of the way. The trick is to find a balance between passion for the type of work you’re going to offer an intern and the tenacity that will help them succeed as an individual member of your team. Skills can be taught. Grit, ambition, and determination cant.At , that requires a multi-phased intern interview process: Sourcing and applying: This is when you actively search for candidates who may have had internships in your industry in the past, or are majoring in the kind of work you’d like help with. Share your posting on local college job pages, search for them on LinkedIn, and syndicate your listing to sites like Indeed. Review every application to determine if there’s a passion for what your intern will do before you even speak with them. Intro interview: This is an informal meeting, either in person or over the phone. The goal is to ask basic questions to gauge candidates’ interest, experience- even if it’s just through classwork- and long-term career goals. It’s a nice opportunity to ask questions like: â€Å"Why are you pursuing your degree?† â€Å"What do you want to do after college and even a few years after that?† â€Å"Why do you want to work with us?† Watch out for purely â€Å"learning† answers to that last question; ultimately, you need your intern to do meaningful work and not just learn. Hiring packet and example: If an intern candidate makes it past the intro interview, ask her to fill out a personality quiz to help you understand how she may work best. At this point, also give her an example project, and ask her to work through it to the best of her abilities without much direction. Final interview: When a candidate meets your expectations and would fit in well with your team’s culture, it’s time to get the team’s opinions. Peer review the example, look for red flags, and determine how to proceed. Offer: When you get all thumbs up, ask the candidate to join your team! This approach can help you strategically choose a candidate who will work well with minimal direction after initial new hire onboarding, collaborate effectively with your team, and push themselves- and subsequently, your entire team- to ship more projects. Choose an intern who will work well with minimal direction and will push themselves. #internHow To Get Your Intern  Started Clearly plan out your expectations. Let  your intern know exactly what they will do in their first month. A great way to do this is by creating an on-boarding checklist in a tool like Evernote that contains: Important documents to read or videos to watch to help your intern learn what their responsibilities are. A list of projects the intern will complete, along with commentary on your expectations on what the outcomes of those projects will look like. From here, help them learn how to work with your team to complete those projects. Help interns learn how to work with your team.After the first project is done, there will be lots of lessons learned from everyone involved. Ask your intern to review the process with the entire team to improve the project process: What went well? What went wrong? What should we improve? That’s it! Now I’m tossing this back to Halle, social media intern extraordinaire, to share how to incorporate an  intern into your team. And Now, Back To Halle: How To  Incorporate An Intern Into Your Team Nathan just gave you a great rundown of the hiring process. Now, Ill tell you what your intern needs to succeed, based on what weve learned at . In order to have a successful intern, you need make them feel like they are part of the team because well- they are. How do you do  this? Meetings:  Hold daily meetings to sync with your team and intern. Projects:  Give your intern more  opportunities  to learn,  by including them in team projects. Team activities: Allow your intern to be a part of team activities and exercises. Ready to become an expert? Let’s jump in! 1. Holding Daily Sync Meetings Here at , we hold a Scrum meeting every morning before starting our work day. Scrum is a daily meeting everyone attends. These are informal touch points, and they are effective with small teams who collaborate on projects together. What better way to make your intern feel at home than to have them be a part of your scrum meetings. The intern gets a first-hand look at what the team is working on and also how they can contribute. By including an intern in scrum meetings, they are able to understand the status of a project and can ask questions or express concerns. How can you incorporate your intern into meetings? Set a specific time for scrum meetings every day. This way your intern can develop a daily work routine. Discuss what projects you are currently working on with the team and what tasks the intern needs to have completed with set deadlines. Ask what each member of the team is working on, including your intern. This way they can bring up any roadblocks or questions they may have regarding the project. 2. Make Your Intern A Part Of Your Team Projects Remember why your intern is really there- to learn. The best way to learn is by doing. If your team has any current project in the works, make it your goal that the young individual is a part of the strategy or at least has some sort of task involved. Providing valuable projects he or she can take on, even if it’s just a small piece of a larger project, can be a great way to learn. Be sure to offer your intern opportunities that enrich your company and their career growth. Some marketing tasks your intern could tackle include: Social Media: Young professionals are creative geniuses at social media. You’d be surprised at what knowledge they hold regarding social media. Research: Interns are either in school or fresh out of school, so they are magical wizards at researching topics quickly and efficiently. Writing: You may already have a content writer, but consider giving your intern a piece of content they can write and perfect (such as this blog post I am writing). Recommended Reading: How To Structure Your Marketing Team To Create The Best Content 3.   Include Your Intern In Team Activities Do you have a team event going on? Include your intern! Is everyone on your team going out to eat? Include your intern! Team bonding is a phenomenal way to make your intern feel comfortable and gives them a chance to get to know everyone around the office. Every Wednesday at , we have Grillmaster Wednesday where a member of our team is in charge of grilling lunch for everyone. And 9 out of 10 times it’s one of our interns that steps up to the plate- literally. A Little Internship Program Advice For anyone who has never hired an intern before, it’s a wonderful experience. Plus, who couldn’t use an extra set of hands? Mistakes will be made on both sides, but that’s the beauty of it. It’s a learning experience for you and your intern. Use this experience to further develop your management skills. So here is a little advice that will go a long way 1. Don’t Be Afraid To Give More It’s better to have more than to not have enough when it comes to an internship program. You want your intern to gain a great deal of knowledge from all the experience they’ve learned. If they are doing one simple task over and over they will become very bored. Don’t be afraid to challenge your intern and have them do something out of their comfort zone.Don’t be afraid to challenge your intern and have them do something out of their comfort zone- like writing a blog post or a landing page- they might thank you for it. You should set aside some time each day to check in with your intern. Have a more formal touch point about once a week to keep them informed about upcoming projects and to ensure they have a clear direction of their current project. 2. Create A Friendly Environment As a mentor, you need to create an environment that makes an intern feel comfortable. Don’t just stick them in a room by themselves and hope they are learning. Unhappy interns will not want to be part of a team that doesn’t appreciate them. You and your intern will be spending a lot of time together, so it’s important that they are comfortable enough to ask questions or chime in when they have suggestions. It’s also important to build a relationship with an intern so that YOU’RE comfortable enough to ask questions. Ask them where they would derive the most value for their time spent with you, and seek to arrange a project in the areas that most interest and drive them. If your intern is doing a great job, let them know! Providing words of encouragement will make the individual more productive and continue to thrive. 3. Look At Mistakes As Lessons Learned I can guarantee that there will be mistakes made- from both ends. Use these mistakes as a learning opportunity for the future. If your intern is drowning in confusion, it’s up to you to jump in and save them. The intern you picked likely passed up on a summer full of road trips or a fall full of pumpkin spiced anything to work for your company. Always remember that they want to be here and shouldn’t be taken for granted. Aim to be a mentor your intern can learn from and look up to. Take the time to answer questions, and teach new concepts so that you can avoid future hiccups. You’ll even learn a thing or two yourself during the entire process, whether it be better ways to manage or smarter ways to complete certain tasks. Recommended Reading:  How To Create The Best Content Ever With Your Cross Functional Team Now You Know How To Hire A Successful Marketing Intern! Throughout the internship program, always make sure you are giving the individual opportunities to learn or projects that will look awesome on their resume. Many companies may offer their interns full-time jobs if their work was exceptional. If you don’t intend on hiring on your intern, then write them a great letter of recommendation. At the end of the internship program, an intern should walk away with an unforgettable experience that was engaging and worthwhile.

Describing the main points made by the graph (one page) AND Collecting Research Paper

Describing the main points made by the graph (one page) AND Collecting data for a period of 10 years on an economic variable for - Research Paper Example Its horizontal axis illustrates percentages of respective items relative to the nation’s gross domestic product while the horizontal axis represents period in years and communicates anticipated changes in effects of tax cut. ‘Extend Tax Policies’ is one of the major variables that the graphs illustrates and it demonstrates the anticipated trend of deficit. It is shown in a deep blue colour and has varying percentage, of the nation’s Gross domestic product, over time. The cuts would reduce deficit in the short run, over three-year period, before the deficit begins to increase. The graph further shows that the Conges will continuously nullify regulations to reduce Medicare payments. Another significant feature of the graph is the interest payment that the government is likely to occur based on its borrowings. The interest also has an increasing trend and the features suggest that the proposed tax cut was not a sound move. The graph is suitable for representin g the data that aimed at comparing different variables across time. It consolidates the variables in one graph and allows for easier comparison than if the variables were represented in separate simple line graphs. The use of different and visible colours also identifies effectiveness of the graph in communicating predicted changes in economic factors following tax cuts. The audience can easily identify differences in the sizes of each segment to understand the associated changes (Rampell, 2011; Mmerrier, Logan and Williams, 2007). Part 2: Data presentation on an economic variable Gross domestic product indicates a country’s level of productivity and is one of the major indicators of economic capacity and economic growth. The Gross Domestic Product at purchasing power parity is the total value of commodity that an economy produces and is valued in United States Dollar value (The World Bank, 2012). Changes in value of an economy’s currency therefore leads to correspondi ng changes in value of corresponding gross domestic product based on purchasing power parity (Brezina, 2011). It is therefore a reliable measure of an economy’s potential for comparison with other economies for economic decisions in the international set up. Its time series analysis in an economy also offers a basis for understanding economic trends in the given economy and allows for predictions. Consideration of growth rate instead of actual values simplifies analysis and represents both increments and decrements with positive and negative signs respectively. The following data represents growth in gross domestic product for Qatar based on purchasing power parity. The data has been retrieved from Index Mundi database. Table 1: Gross domestic product growth rate for Qatar based on purchasing power parity Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Growth (%) 7.75 3.35 -0.31 3.21 16.98 -1.88 11.08 3.14 1.82 -0.01 13.73 (Index Mundi, http://www.indexmundi.com/q atar/gdp_per_capita_(ppp).html) The following table summarizes descriptive statistics for the data. Table 2: Major descriptive statistics Mean 5.35 Standard deviation 6.19 Median 3.21 Range 18.86 Maximum 16.98 Minimum -1.88 The statistics shows that Qatar had an average growth rate of 5.35 percent in the ten-year period from the year 2000 to the year 2010. The median for the data was 3.21 percent but the mean is a better estimator because it considers both rank and quantity of the yearly gross domestic

Changing the Nature of Higher Education Research Paper

Changing the Nature of Higher Education - Research Paper Example n example, there was an authorized provision for â€Å"College Senate† in one of the institutions, but the bylaws stated that the membership could be drawn wholly from the board of administers and college governors, and not from the faculty. From these, one can assess that the creation and refinement of the structure is a legacy of the colonial colleges which in turn defined and shaped the higher education system in the United States to the present day. However, Thelin (2004) suggests that we do learn many straightforward incidents from Adams about Harvard in 1858. The classes were small and had about one hundred students per class with a total enrollment of about five hundred. Its faculty could enjoy a high local prestige in the society but were not well paid (p.63). This practice in the Harvard was implemented with intent to encourage them for developing the habit of self-criticism and even self-doubt. By the end of the 19th century, various systems in the German higher educ ation such as ideal of advanced scholarship and doctoral programs with graduate students had influences over the United States’ higher education system. The American university in the 1890s typically was the historic college that was internally renovated and enhanced by new programs. It seemed like a smorgasbord for students and a few of them opted for a bachelor’s degree from there. It was the Morril Act of 1862 contributed to the expansion of the state college into the university model of federated units (Thelin, p. 104). However, the faculty’s teaching overload remained the same even with the expansion into new system. Only token allowances were granted for graduate courses and seminars while curricular offerings were for undergraduates. The implementation of new academic systems resulted... From the disc ussion it is clear that  the higher education in the colonial era had been under the administration of queens, kings, and bishops for centuries. The faculty at these institutions faced daily scrutiny from the administrative board and received immoderate approach from the directors who appointed them. In fact, as Thelin states, the academic freedom and the rights of the teacher in respect to the â€Å"hiring and firing† received little consideration from the authorities. At this period, a class president usually reported to the board of administrators rather than the faculty.  This essay stresses that a major factor that influenced the changes in faculty system was the contributions made by Charles Eliot. He gained fame though often referred as notoriety by implementing bold modernizations at Harvard College. He introduced an elective system from which some colleges formulated provisions for electives in student curriculum, while others sustained the same cour se of study. There have been evidences about implementing more provisions for specialized departments. The faculty identification was the factor highly impacted by the provision to conglomerate the colleges.   The states’ silence on issues of higher education campus enhancement in the 1880s was not a result of the governments’ disinterest towards research, applied science or technology. It did not imply that colleges or universities were systems for large-scale government projects.

Bruce Lee And His Martial Arts

Bruce Lee And His Martial Arts Martial arts became known to the world in the 1960s. This is largely due to Bruce Lee and is what he is known for. Still others are ignorant to this and only know that he is a movie star who fights his way to victory. But none of this would be relevant if it were not for the Chinese Americans before him. Malcolm Gladwell would argue that Lees success was handed down to [him] by the history of the community he lived in (Gladwell 204). People that Lee never knew and never had contact with would lead directly to his success. These men and women suffered horrible racist treatment and had no contact with their families overseas, but were the cause for change in American Chinese relations that is of such fundamental importance to the success of Bruce Lee. It was not only the direct men and women in Lees life that allowed him to succeed in America but the lives of an entire ethnic group. Without their suffering and hardships Lee would not have had success in his trials and painful experiences. Chinese Americans status in the United States began changing for the better at the start of WWII and Bruce Lees martial arts influence was the final indication that Asian Americans had successfully been accepted into the national culture. He became a hero to Chinese Americans for making the final advance towards social equality and accomplishing this through the medium of martial arts film. To understand Bruce Lees impact, one must realize the difficulties of times past. Chinese Americans in the late 19th and early 20th century had such a low status and are shunned and disliked by the great majority of [their] countrymen who live in California and are even called names such as sheepeye (Blonde Chinese 475). The Chinese Americans were treated unfairly such as having to pay a 4 dollar tax each month to fish in California and being required to pay for a foreign miners license in order to work in the mines of California while whites did not have to pay for any of these charges. White labor workers even attacked Chinese homes in an attempt to scare off their competition during economic crises and unemployment periods such as in the Panic of 1873. Eventually the Chinese Exclusion Act of 1882 was passed and prohibited Chinese labor immigration. Up through the 1920s this exclusion act was reinforced by congressional acts and the Supreme Court such as the Geary Act of 1892 and i n the case of Fong Yue Ting v. United States (1893) (Tung 19). Justice Field stated that these Chinese laborers are not citizens of the United States; they are aliens (Fong v. US). This case, along with others, made it clear that the general views of Chinese Americans were of aliens that are just here temporarily even if they were born here. There were also continued attempts at preventing Chinese wives from entering the United States such as the 1924 Immigration act and the case of Chang Chan et al. v. John D. Nagle in 1924. Justice McReynolds decided to mandatorily exclude the wives of United States citizens of the Chinese race if such wives are of a race or persons ineligible to citizenship (Chan v. Nagle). This law made it difficult for Chinese Americans to start families and feel at home in the United States. This all soon changed during WWII when several anti immigration laws were created. These policy changes were not the result of public majority but of politicians who wanted to show the China that America cared about Chinas people. The U.S foresaw an alliance with them because China had been at war with Japan since 1937. The United States knew that Japan joining the Axis powers during WWII would lead to an alliance with China who now shared a common enemy and this is why the U.S. wanted to politically befriend the Chinese by changing policy. The first policy passed was the Nationality Act of 1940 that allowed for the naturalization of Chinese Americans and allowed those born in America to become citizens (Bleeker 14). Bruce Lee happened to be born on November 27 in America a month after the passage of the Nationality Act, allowing him to become an American citizen. Lees parents arrived to San Francisco on a tour with the Cantonese Opera Company and they had to return to Hong Kong shortly after Bruce Lee was born due to their visas expiring. Bruce Lees birth supports Gladwells argument of demographic luck playing a factor in deciding a persons opportunity and success. Gladwell states that the sense of possibility so necessary for success comesà ¢Ã¢â€š ¬Ã‚ ¦from our time: from the particular opportunities that our particular place in history presents us with (Gladwell 137). Lee came into the world at just the right time to become an American citizen and have martial arts success in this country. It was the perfect time to accomplish this success that acted as the medium for solidifying Chinese Americans identity. Bruce Lee was raised in Hong Kong. Coming from a humble upbringing, Lee was born into a relatively poor family and came into the world a fragile baby. He had cryptorchidism which is when the testicles fail to drop before the child is born. Bruce suffered from the consequences of this well into his college years. But he worked hard and was determined to excel in what he loved, martial arts. This disease impeded the growth of his bones, muscles, and psychological maturity. Overcoming this disease was a real show of his incredible hard work. Bruce was praised for his unbelievable body conditioning, speed, and definition but it was not a natural genetic possibility for Lee to have this body; he had to have an unmatched work ethic (Bleeker 15). But it would be quite some time before he finds his calling of martial arts. Bruce Lee first gained his heart for martial arts in a time of turmoil. It was 1941 and the British, who controlled the city, had surrendered Hong Kong to the Japanese during WWII; with no police power to keep control, the Triads grew exponentially. The postwar world was in one way or another influenced by these organized gangs. Bruce Lee had trouble adapting to a violent world and found no success in school. The hardships of the war left a mental scar on Bruce Lee which caused him to have somewhat of a temper. He would frequently get in trouble at school for acting up in class and fighting he would get suspended for it (Bleeker 16). Lee lost interest in school and by his teen years, he had gotten involved with gangs and soon got into street fights. He wanted to be the best fighter and became involved with martial arts. He went to different masters and no style satisfied him until his father introduced him to master Yip Man and the Wing Chun style. Lee searched for a style that was truly effective in combat and found it with Yip Man; at least until Lee became more knowledgeable about fighting. Lee became obsessed with fighting and was feared locally by his second year of intensive training. He made many Triad enemies and by 1958, his mother decided it would be best if he used his birthright privilege and move to America. When Lee arrived in America, the civil rights movement was in motion and Chinese Americans were beginning to find cultural acceptance. It brought on a new wave of activism by Chinese Americans who began to organize in multi-ethnic groups such as the Asian American Political Alliance and Orientals Concerned from the UCLA campus. Chinese Americans wanted to be socially integrated into America and sought to gain their identity as Americans. Bruce Lee adventurously arrived in Washington happy to be in a new place because for the first time in his adolescent-adult years he was not living the life of a street gang member in Hong Kong (Bleeker 23). Lee became engaged in the Chinese cultural acceptance movement, at least unintentially, by teaching martial arts to local students. He did this to make money and attend the University of Washington as a philosophy major but had to drop out in 1964 because he ran out of funds. This short college life proved to be useful because it allowed him to g ain enough students to open an official teaching location in Seattle which he would name the Jun Fan Kung-Fu Institution and it is where he found his wife-to-be, Linda Emery. He was among the first in the nation to openly teach non-Asians the way of Kung-Fu. This was good for competition for he had a larger customer base, but it was also bad because he became hated within the martial arts circle for allowing non-Asians to learn their ways; however, this helped him gain national recognition. Once Lee was starting to get established, he could now experiment with the martial arts style he was creating called Jeet Kune Do. This is where Bruce Lee blended his philosophy with martial arts. He sought to create a martial art thats sole purpose was efficiency and combat effectiveness that does away with the distinction of branches,[and is] an art that rejects formality, andà ¢Ã¢â€š ¬Ã‚ ¦is liberated fromà ¢Ã¢â€š ¬Ã‚ ¦tradition[s] established by ancient martial art styles (Little, Jeet Kune Do 47). He was frustrated with the current state of martial arts and hated how most solely focused on traditions and unnecessary movements that resembled dance. He argued that these fighting styles were once created by men who experimented to find effective means to fight. Lee is disappointed how society fails to see this and blindly follows abstraction and mystery [until their movements] resemble anything from acrobatics to modern dancing but [never] the actual reality of combat (qtd. in In osanto, Jeet Kune Do 48). Throughout his life Lee tried to spread his passion of rebellion from the traditional styles and was discovered by peers in America and soon the world. To show his commitment to his ideology, he never competed in a martial arts bout because it was limited by rules and restrictions. Lee would only fight if there were absolutely no rules; he was a true street fighter. Bruce Lee first gained national recognition at the first International Karate Championships held in 1964. He attended and showed off his new style and incredible abilities that lead to his discovery by a film producer. And the film career was soon launched and he first played Kato in the Batman TV series and then on the Green Hornet Series in 1966. This was the first time an Asian man was given a significant role in an American TV series (Fu, 29). It also provided a weekly awareness to Americans about martial arts. Up to this point, Kung FU was relatively unknown to the western work, at least to the general public. But his most famous work came from the films titled Fists Of Fury (1972) and Enter the Dragon (1973) (Little 17). These two films immortalized Bruce Lee as a pop cultural icon. But he would not live to see this through; he died suddenly on July 20, 1973 by a cerebral edema (swelling of the brain) caused by a pain killer given to him by Betty Ting, who he was working with a t the time. He started a rebellion against tradition that could not have come in no other time then the 60s and could not have occurred anywhere else except in America. It was a time when people did not want to follow the rules of a system that were created long ago and this was reflected in his martial arts style of Jeet Kune Do and in turn reflected by his short-lived success in the film industry. He brought an Asian cultural impact to America that effectively introduced Chinese culture to the broad society using the medium of film. This was done by combining Western techniques with Eastern motifs [that are] easily understandable [by] non-Asian audiences (Dresser 138). His work was somewhat of a soft-opener for the American people to witness and accept Asian culture and ultimately it proved effective. The word martial art is a general term that does not indicate a specific quantitative achievement of Lee. He went beyond simply introducing this large subject to the West; he started revolutions within the field. America proved to be Lees decisive point of origin for Jeet Kune Do, the popularization of cross-training, a scientific approach to martial arts, American freestyle karate, the widespread move towards mixed- or no-holds-barred-martial arts, and much in the way of self-help ideology (Bowman 179).

Market Research and Marketing Research Essay

Research is the process of gathering, processing and analyzing information on markets. The scope of such research is limited to the study of markets and does not include studies on the brand or product to be marketed. Market research is a subset of marketing research. Marketing Research is the process of gathering, processing and analyzing information for the purpose of marketing a product. It includes, but is not limited to market research. Marketing research extends to other areas of marketing activity like: 1. 2. 3. 4. 5. Studies on consumer behavior Brand and positioning research Research on product and packaging Research on communication strategies and advertising channels and their effectiveness Studies on sales promotion strategies and effects of discounts and sales promotion strategies on customer buying and consumption habits 6. Brand perception studies 1 Difference between Qualitative vs. Quantitative 2 Importance of Marketing Research The importance of marketing research in management extends to intelligent decision making, maximizing profits, increasing the sales, minimizing the risks and ascertaining whether a new product will be profitable in a given market at a given time. What is Marketing Research? This research can be defined as the process of gathering recording and analyzing the data related to certain products and services. This need for market research is derived from the concept that only by understanding the needs and wants of the target audience and by effectively meeting them, you will be able to achieve the organizational goals and surpass the competition n the specific market. Thus, arises the need to collect data about the customers, competitors, and other forces in the marketplace. This data in turn is collected and analyzed to make relevant marketing decisions, be it in relation to setting up a business, developing a product, creating a brand or coming up with an advertising campaign. What is t he Importance of Marketing Research? To Make Marketing Decisions: This research helps the marketers to make a decision about the product or service. Sometimes a marketer might believe that the new product or service is useful for the customers. However, research may show that customers do not need a product or are meeting their needs with a certain competitor product and so on. Similarly good research strives to provide options for the successful introduction of new products and services. This makes the market entry of a new product or service less risky. Survive the Competition: Marketing research helps in ascertaining and understanding competitor information such as their identity, marketing network, customer focus and scale of operations. This helps in surviving and in certain cases, even leaving behind the competition. Moreover, with market research you can also help understand the under-served consumer segments and consumer needs that have not 3 been met. Helps to Decide Target Markets: Research helps provide customer information in terms of their location, age, buying behavior and gender. This helps the marketers zero in on the target markets and customers for their products and services. Maximize Profits: Apart from profit maximizing steps such as item optimization, customer profitability analysis, and price elasticity, marketing research allows you to find out methods that can help you maximize profits. For example, a product’s price elasticity research can help you ascertain the impact of an increased price on the sales and the profits of a product. This emphasis on profitability also helps the company’s focus to shift from maximizing sales to increasing the profits of a company. This helps the company survive in the long run and maximize its profits. Increasing the Sales: Increasing the sales of your products or services helps a company in maximizing its profits. By understanding the customer’s needs, wants and attitude towards the products and determining whether your products fit the bill, marketers can increase their sales. This helps in not only increasing the sales to the target customers and people already using the product but also converting the non users into customers for the product. With an understanding of the customer, competitors, products and the overall industry needs, this research can equip the management with the power to make better decisions. However, the importance of marketing research is limited to just being a marketing tool that helps you make an informed decision. So rather than basing all your management decisions on a customer survey, use this tool as a guide and supplement it with intelligent decision making.

Nobody Is Perfect Essay

A man and his girlfriend got married in a large celebration. All of their friends and family came to see the lovely ceremony. The bride was gorgeous in her white wedding gown and the groom was very dashing in his black suit. Everyone could tell that the love they had for each other was true. A few months later, the wife comes to the husband with a proposal: â€Å"I read in a magazine, a while ago, about â€Å"How can we strengthen our marriage† she offered. Each of us will write a list of the things that we find a bit annoying with the other person. Then, we can talk about how we can fix them together and make our lives happier together.† The husband agreed, so each of them went to a separate room in the house and thought of the things that annoyed them about the other. They thought about this question for the rest of the day and wrote down what they came up with. The next morning, at the breakfast table, they decided that they would go over their lists. â€Å"I’ll start,† offered the wife. She took out her list. It had many items on it enough to fill 3 pages, in fact. As she started reading the list of the little annoyances, she noticed that tears were starting to appear in her husband’s eyes. â€Å"What’s wrong?†She asked. â€Å"Nothing† the husband replied, â€Å"keep reading your lists.† The wife continued to read until she had read all three pages to her husband. She neatly placed her list on the table and folded her hands over top of it. â€Å"Now, you read your list and then we’ll talk about the things on both of our lists.† She said happily. Quietly the husband stated, â€Å"I don’t have anything on my list. I think that you are perfect the way that you are. I don’t want you to change anything for me. You are lovely and wonderful and I wouldn’t want to try and change anything about you.† The wife, touched by his honesty and the depth of his love for her and his acceptance of her, turned her head and wept. LEARNING 1 In life, there are enough times when we are disappointed, depressed and annoyed. We don’t really have to go looking for them. We have a wonderful world that is full of beauty, light and promise. Why waste time in this world looking for the bad, disappointing or annoying when we can look around us, and see the amazing things before us?