Price Increase And Its Effects To Customer Satisfa

Vietnam National University HCMC INTERNATIONAL UNIVERSITY BUSINESS RESEARCH METHOD Mr. Lê Hoàng D?ng, PhD By Group 10 (Morning class) Ph?m Thành S?n BAIU08187 Nghiêm Thanh Th?oBAIU08031 Tr?n ?? Nam LongBA070095 Ph?m Minh Qu?c Tu?nBAIU08117 ??ng Xuân KimBAIU08249 Nguy?n Th? H?i Y?nBA070236 November 5th, 2011 Price increase and its effects to customer satisfaction in the case of Honda Vietnam BACKGROUND Honda is the big well-established grade with Vietnamese consumer since 1960s. The harvest image has created loyalty and trust: dependableness and little burn consumption. Founded in 1996, Honda Vietnam lined off the freshman pedal in February 1998. With the strong production development, the company had salaried VND20 trillion in taxes to the State and created nearly 8,500 trained employees for itself and tens of thousands of others in satellite companies and pass dealerships by end-June 2011. It started work on a third motorcycle production plant last July to boom out the one-year production capacity by 500,000 units per year to almost 2.5 zillion products.

With an expected intact investment of US$ one speed of light twenty million, the third plant pull up interest become exploital in the second half of 2012 in the Union province of Ha Nam, 40 kilometers south of Hanoi. It will stupefy mostly scooters. The bare-assed expansion will push up the companys investment capital for motorcycle tune in Vietnam to more than US$545 million from the current US$425 million. Honda Vietnam is developing the bare-ass factory in the provinces Duy Tien District. When th! e 3rd motorcycle factory covering more than 27 hectares at ring Van II Industrial jet is in operation at the end of 2012, it is expected that the total employments created by Honda Vietnam will be more than 100,000 at twain Honda Vietnam and its satellite companies. The largest motorcycle maker in Vietnam enjoyed a marketplace share of 64% in 2010. However, Honda Vietnam...If you want to get a full essay, cast it on our website: BestEssayCheap.com

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