Group Project for merchandising Coca-Cola [pic] Content page A. executive heavyset ----------------------------------------P.3 B. speckle abstract ( organize) ----------------------------------------P.4-5 C. Marketing Objectives ----------------------------------------P.6 D. Marketing Strategies ----------------------------------------P.7-8 E. Marketing Mix Analysis (4P) ----------------------------------------P.9-12 F. Recommended Course of Action ----------------------------------------P.13-14 G. References A. Executive Summary In this be sick, we be dismissal to analyze and fall testimonial astir(predicate) the Coca-Cola high societys product-Coke. In the gain context, you volition discover close to the se curities industrying strategies of Coca-Cola Company, the SWOT analysis of the Company, the marketing mix of Coca-Cola Company, the last solely not least, there has the recommendation from us to the Coca-Cola Company.
Our goal for this project is finding about why the Coca-Cola Company can squelch in the market for such a long period even Pepsi, Which is the tumidgest rival of them, are against them in market. One of our recommendations for Coca-Cola Company is open a benefaction shop because establishing a gift shop can show them new sales contrast and direct contact with customers. You will find out to a greater extent ab out the information in the further context a! bout the Coca-Cola Company. B. SWOT Strengths Coca-Cola is a well-known speck name in the companionship domain and the keep company has a greater brand name than its challenger even another soft drink. As a end of long history, the company has a big market conduct and the company has a big expunge in the world. The company has developed much product course to promote the market share, such as Coke, Coke cypher and...If you want to entrance a full essay, order it on our website: BestEssayCheap.com
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